Why isn’t sharing my results good enough? Why do you say stories are more effective? (TPOY026)

This microcast shows three ways to convey value: claims, results and stories. Listening to all three helps us to understand what we get from each and why stories are the most valuable.

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[…] Why isn’t sharing my results good enough? Why do you say stories are more effective? (TPOY026) […]

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